It’s stood proudly and colorfully in Downtown Santa Cruz since 1980 and is considered a Mecca of lingerie, sex toys, frisky holiday costumes, and the single-largest supplier of vibrators in the county.And it’s all thanks to one single pair of edible undies.
“It was a clean slate, a blank canvas, so I tried to recreate what we had, but I also went for a more upscale, European, softer feel—not as ‘walk on the wildside,’” says Levine.
Levine sold Camouflage to husband and wife team Ken Vinson and Shannon Collins in 2006.
Seated in the back offices at Camouflage, the three exchange stories (“I never told you that?
When your favorite color is camo, it’s only natural to collect them all!
With Wilderness Dreams clothing, you can wear camo on the go, in the water, to the gym and lounging around the house.
They were a big hit.” Edible underwear acted as a gateway item, gradually opening the floodgates for other, more overtly sexual products.